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|Re: Western Horizon lawsuit by Lynne Berry|
|I am a long time employee of Western Horizon Resorts and have been through thick and thin with the company. I have been with them while the company was growing and now, at a time when we have had to tighten our belts. Western Horizon Resorts (WHR) has been operating since 1984 when we started with one resort in Gunnison, Colorado. We grew to 24 resorts at one time and now 27 years later we can still offer members access to 17 resorts. Even McDonald’s has closed some of its store for no productivity. We may have become a little smaller but it is likely the decision to slow down now that will carry us farther into the future.
I understand members can become frustrated, but I also understand WHR’s current situation. The economy, if you aren’t aware and I can’t imagine anyone who isn’t, has had its affects on the membership camping industry. WHR is not alone in its struggles, but I assure you, membership camping is not going away. Membership camping is a practical, inexpensive method of enjoying the RV lifestyle.
WHR has chosen to sell off a few properties. Why? There isn’t enough business, after making every effort to improve the bottom line, to sustain the costs of operating specific resorts. Continuing to operate resorts that have negative cash flow is irresponsible and only serves to put the whole company in peril. WHR has made every effort to keep sites available at the properties we have sold. This may not be the same as owning the property and there may, on occasion, be more limited availability but it buys us time until we get past the economic downturn to try and turn the corner and start to grow again.
What would a lawsuit do for members and the company? Honestly, members wouldn’t recoup their money. The attorneys would be the only people who gain. Your membership would vanish and over a hundred people would lose their jobs. Nothing positive about this.
Here’s the problem we are dealing with right now. New member sales have slowed because the same people who would have been our customers in the past cannot afford to purchase a vacation camping membership now. These are people who have lost their jobs or, possibly their life savings. A few years ago these same people would have been excited to get into the RV lifestyle. Now they are more worried about paying their rent and not about enjoying the RV life. This not to say that there are not people out there that want to get on board, but it just means that we need to work harder to get these new members. Without new members, we cannot continue to operate.
WHR, like many companies, has felt the real world (the economy) affects on our business. I can assure you every move we make is our best effort to keep the company viable so we can continue to service the members in the best possible way far into the future.
Negative blogs make me crazy. Instead of the negative, which only serves to scare new members away, give us some positive feedback—something we can work with to move things in the right direction. WHR is not perfect and we may have made some mistakes along the way, but I am all ears. My email address is firstname.lastname@example.org. I look forward to your positive input.
Long time employee
Western Horizon Resorts